From Japan, a new fashion website I like for the good mix of brand and ecommerce experience. X-girl is teenagers brand with a pretty wide and colorful collection which cannot afford to communicate in a boring way to its consumers and, at the same time, needs to think about ROI.
The Xgirl website first of all features a great interface, which really shows you the effort they put in making the experience entertaining, interesting and last but not least usable. Even if everything is in Flash you never feel lost in the navigation which is, weird but true, quite uncommon in ecommerce enabled Flash websites.
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