It has become kind of trendy for the fashion industry to work with famous directors and movie makers to present the new collections. Prada and YSL are just the latest high end fashion brands that decided to go this way. It’s a strategy I don’t fully get as I miss a more integrated communication approach but I presume the “short movie” solution is paying back in terms of PR and possibly does a good job in filling the TV sets within the showrooms with content that goes beyond the usual catwalk. Prada has worked with Chinese filmaker Yang Fudong to represent the new direction in its visual communication through a black & white journey in Shanghai during the 30s & 40s.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen