A very rich (and nice) website by Emerge Wunderman for Coca Cola Zero. The Zero is More site supports an offline campaign currently running in the European Nordic region. As you can quite easily understand when visiting the site, Zero is More aims at a core targetgroup iof males between 18-24 years old. There is a lot of cool & sexy content to explore (even too much, maybe), so if you want to go directly to the best part, click on the lady’s portrait on the right and take part in the Zero Boot Camp.
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