Digital advertising and marketing: only the best ideas worldwide, since 2003

At last, a way to measure online ads

June 17, 2003 at 9:09 by Martina Comments

Michael Totty, on the WSJ, and republished on The Detroit News talks about advertising metrics.

Marketers have long quoted John Wanamaker, the Philadelphia retailer who famously said, “Half my advertising is wasted. I just don’t know which half.” With the Web, online marketers say, they finally know which half.

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