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Tag archives: advertising metrics

At last, a way to measure online ads

on June 17, 2003 by Martina Comments

Michael Totty, on the WSJ, and republished on The Detroit News talks about advertising metrics.

Marketers have long quoted John Wanamaker, the Philadelphia retailer who famously said, “Half my advertising is wasted. I just don’t know which half.” With the Web, online marketers say, they finally know which half.

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