Digital advertising and marketing: only the best ideas worldwide, since 2003

All eyes on Samsung

July 29, 2003 at 10:33 by Martina Comments

Samsung is one of the fastest growing brands in the consumer electronic market.

“Samsung is far more innovative and willing to put a toe in the water much earlier than Sony”

This what Gartner Dataquest senior analyst Paul O’Donovan says as quoted on Technology Marketing. The linked article provides a full overview of Samsung positioning and marketing strategy and a reference to its efforts in online promotion with a 3-D interactive campaign.

Comments are closed.

Advertise here