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All eyes on Samsung

on July 29, 2003 by Martina Comments

Samsung is one of the fastest growing brands in the consumer electronic market. “Samsung is far more innovative and willing to put a toe in the water much earlier than Sony”

This what Gartner Dataquest senior analyst Paul O’Donovan says as quoted on Technology Marketing. The linked article provides a full overview of Samsung positioning and marketing strategy and a reference to its efforts in online promotion with a 3-D interactive campaign.

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