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3G technology: a revolution in direct marketing?

September 8, 2003 at 9:40 by Martina Comments

3G Technology is set to revolutionise personal marketing by adding a fast, data-rich, multimedia dimension. B&T presents an interesting feature explaining which are the players in the Australian market and how 3G will change direct marketing. David Burden, CEO of Legion Interactive says:

Marketers should approach 3G like any other new technology�with a strong creative and integrated approach. However, mobile marketing does offer an important point of difference from other media�the technology is linked intimately and constantly with the consumer.

One Response to 3G technology: a revolution in direct marketing?

  1. great. one more good reason never to give up my “stupid” GSM phone for one of the new BS phones.