Digital advertising and marketing: only the best ideas worldwide, since 2003

Lucozade: brain energy in a bottle

September 15, 2003 at 11:42 by Martina Comments

Revolution Magazine reports that GlaxoSmithKline is launching a web site as part of an integrated campaign to promote its Lucozade Energy drink.
The idea is to explain consumers how the drink can help them by increasing their focus and concentration. The Web site idea looks good to me, a part from the rather disgusting brain graphic in the bottom left side of the page. I wonder how this drawing will encourage people to drink Lucozade…

One Response to Lucozade: brain energy in a bottle

  1. Hi Martina,
    I’m just browsing your archives, ’cause there is no new post since the “green bottle” (21.12.2006). The link, you mentioned is dead at the moment: but works. The mentioned graphic cannot be found, and the website is absolutely demotivating for me. The choose af an energy drink depands on mood, feelings etc. (for me). This site doesn’t give any positive feeling at the moment. The games are boring, the contest is also lukewarm. What do you think?

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