Digital advertising and marketing: only the best ideas worldwide, since 2003

Purple Pill marketing mix

September 15, 2003 at 4:29 by Martina Comments

The latest cross-media analysis study from the Interactive Advertising Bureau says that pharmaceutical giant AstraZeneca could increase product awareness in prospects also using online advertising. AdAge talks about it saying that a mix of broadcast, magazine and online media was recommended as the most efficient and cost-effective means to promote the “purple pill” Nexium.

Comments are closed.

Advertise here