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Tag archives: product awareness

Purple Pill marketing mix

on September 15, 2003 by Martina Comments

The latest cross-media analysis study from the Interactive Advertising Bureau says that pharmaceutical giant AstraZeneca could increase product awareness in prospects also using online advertising. AdAge talks about it saying that a mix of broadcast, magazine and online media was recommended as the most efficient and cost-effective means to promote the “purple pill” Nexium.

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