Avis to launch an email marketing campaign
Avis, the car rental company, has appointed Arnold Interactive to create an email marketing campaign. The emails will be distributed throughout the UK, Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Portugal, Poland, Spain, Sweden and Switzerland. Avis plans to target up to 100,000 consumers throughout Europe.
Mirko Behnert, e-Commerce Manager for Avis commented on Arnold Interactive Web site: