Digital advertising and marketing: only the best ideas worldwide, since 2003

Marketer, remember my birthday

October 20, 2003 at 12:30 by Martina Comments

On New Media Age I’ve found an excellent article by Ross Sleight, on relationship building. He suggests that sending a birthday card or a promotional discount could be an excellent opportunity to build a closer relationship with clients. I agree with Ross: No matter what we are selling, a personal touch can make the difference. The point is to overcome customers’ expectations, not just fulfil them. And customers are first of all persons. Unfortunately marketers usually forget about this “detail”.

One Response to Marketer, remember my birthday

  1. barracuda says:

    great blog you have here

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