I almost forgot to tell you Adverblog is now two years old (even if there’s only one candle on the cake). I’m so proud of having so many nice and important readers! Thanks everybody Btw: today is also my birthday. Wanna make me a present? Offer me a job… But an e-card will also be fine
Today Adverblog is one year old. I’m glad I managed to survive and I’d like to thank all the nice people that support my job with nice emails and their daily visits.
On New Media Age I’ve found an excellent article by Ross Sleight, on relationship building. He suggests that sending a birthday card or a promotional discount could be an excellent opportunity to build a closer relationship with clients. I agree with Ross: No matter what we are selling, a personal touch can make the difference. The point is to overcome customers’ expectations, not just fulfil them. And customers are first of all persons. Unfortunately marketers usually forget about this “detail”.
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