Digital advertising and marketing: only the best ideas worldwide, since 2003

Banner drive retention

November 11, 2003 at 9:36 by Martina Comments

On MarketingWonk Tig Tillinghast reports today of a recent study by the University of Chicago business school that banner may be the most effective ad in helping retain customers.
Well, once again someone saying that you can’t measure banners’ effectiveness by counting the clicks. It’s all about branding, delivering and reinforcing a message.

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