Watch three minutes of on-screen advertising every hour and get a PC for free. This is the crazy marketing idea by Metronomy a UK startup. DMNews.com talked about it this week.
The idea sounds really crazy to me since I can’t see balance in the cost for users and for the company. The viral effect of word of mouth about the initiative is the only positive effect I can imagine, and I’m not sure that’s enough to justify such an action.