Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: metronomy

Crazy marketing

on December 20, 2003 by Martina Comments

Watch three minutes of on-screen advertising every hour and get a PC for free. This is the crazy marketing idea by Metronomy a UK startup. talked about it this week. The idea sounds really crazy to me since I can’t see balance in the cost for users and for the company. The viral effect of word of mouth about the initiative is the only positive effect I can imagine, and I’m not sure that’s enough to justify such an action.

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