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Enpocket and Orange, winning mobile marketing

January 3, 2004 at 6:07 by Martina Comments

Orange and Enpocket were awarded for their two-way SMS campaign to drive subscriptions to Orange�s Open Access mobile Internet service in the �Email / Mobile� category at the annual DMA Awards 2003. As explained in the press release, the campaign, which was aimed to drive customer awareness and understanding of Orange�s new services, had a 14% response rate.

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