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Yahoo! is looking local

March 9, 2004 at 9:01 by Martina Comments

With the launch SmartView Yahoo! is going to target the local advertising market. Thanks to the new mapping tool, it will be easier and quicker to find restaurants, movie listings and services. As Mercury News explains, there is an enormous potential market which could be worth between $20 billion and $100 billion. So let’s just wait and see what MSN will do to contrast the smart move.

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