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Pepsi gets richer

April 11, 2004 at 4:49 by Martina Comments

Pepsi has recently redesigned its Italian web site, refreshing its online brand image. At, users can now get to know Pepsi’s testimonials, like Britney Spears and football player Francesco Totti, downloading pictures and desktop wallpapers. The web site also features Pepsi’s latest tv spot and, of course, several information about the soft drinks.

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One Response to Pepsi gets richer

  1. keith knutsson says:

    Testimonials on soft drinks is a little silly. Pepsi and other bev manufacturers are better off sticking to celebrity endorsements.

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