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US wireless: cooperation is the key

April 12, 2004 at 8:44 by Martina Comments

Handset play an important role attracting US users to adopt mobile phones. A new report by Datacomm Research analyses the US mobile phone industry, investingating actual trends and future possibilities. Quoted in the press release Ira Brodsky, the report’s author says:

“Handsets play the lead role attracting subscribers by meeting the needs and wants of specific market segments. Given the intense competition, operators need to work closely with handset makers and software developers to match their handset portfolios to teens, families, business travelers, field workers, and other key market segments.”

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