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Have “faith” in online ads

April 13, 2004 at 10:03 by Martina Comments

Americans are going online to find information about religion, advertisers are beginning to capitalize such interest serving target ads. The unusual news is report on MediaPost quoting the results of a new report from the Pew Internet & American Life Project: 64 percent of the nation’s 128 million Internet users have used the Web for spiritual and religious purposes. I especially liked the comment of Steve Waldman CEO of Beliefnet.com who said:

“The Internet is not only good for stocks, banking, and porn. It’s also good for spirituality.”

And mobile devices work even better: did you can get a daily Pope message deliverd to your mobile phone? Business is business, even if we talk about spirituality…

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