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Apple and Pepsi disappointed

April 30, 2004 at 8:37 by Martina Comments

Do you remember the “Drink a Pepsi, win a song campaign?” (if you don’t just follow the link ;-) Well, according to Apple that partnered to the initiative with iTunes, redemption rates were low, and althought the campaign was offering 100 million songs, only 5 million were actually downloaded. MacWorld tells more about, also quoting a disappointed Apple official.

One Response to Apple and Pepsi disappointed

  1. Tom says:

    I’m going to say that there are a lot of factors I’m concerned about here – stores near me (I’m in the New York metro area – New Jersey side) stopped having the iTunes caps almost a month ago. Every once in a while there were stragglers. Where did they all go? I also found that when I was at sporting events in the area, they don’t give you the bottlecaps anymore over the last few years, and just throw them away – they don’t care what contest is running. I have a feeling that this might have skewed the results too, if that is a practice common across all markets.
    What kind of analysis would be necessary would be the stats on how many of the bottles of one hundred million winners – were actually on store shelves. They had to go somewhere, right?

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