Digital advertising and marketing: only the best ideas worldwide, since 2003

Chrysler’s Premiere Days

April 30, 2004 at 10:42 by Martina Comments

Chrysler is running a massive advertising campaign to promote a range of nine vehicles launched this year. Tonight Yahoo! was literally “invaded” by banners promoting Dodge and its Hemi feature. As explained by Cnn Money earlier this month, Chrysler wants to create awareness of the “Premiere Days” events. The Internet is, of course, part of the effort with dedicated web site and online advertising.

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