Digital advertising and marketing: only the best ideas worldwide, since 2003

Never underestimate wireless women

May 13, 2004 at 9:45 by Martina Comments

A new research by consulting firm Zelos Group found out that the wireless data and entertainment industry isn’t paying attention to women and young adults. Despite the segments’ interest in paying for mobile content, the services offered by the market aren’t meeting their expectations.
As RCR Wireless News explains, a significant number of mobile games are focused on standard male interests like sports and warfare, while only a few pay attention to what women want.

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