Text me with local ads
Eight out of ten mobile phone users in Europe wouldn’t mind receiving promotional offers and marketing messages via SMS. The surprising information comes out of a recent research by Empower Interactive, which found out that people will accept promotions about local entertainment and retail operations. Despite this trend, only few brands have started using mobile marketing as part of their promotional strategy. The news is reported on Revolution Magazine but the article lacks of important information to make the whole industry happy. People might be willing of receiving mobile coupons, messages concerning text & win campaigns, but we can’t consequently assume they want to get messages simply saying “the new XXX product is out” or “wash your hands with XXX they will be softer than ever”.
So the research doesn’t come up with good news for the entire mobile marketing industry, rather for small medium businesses with a local reach.