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Italian online advertising sucks

May 19, 2004 at 9:04 by Martina Comments

Sebastiano Caccialanza, commercial director at Lycos Italia raises his voice in a desolating market. In an interview on Pubblicit� Italia (in Italian), Mr Caccialanza says:

“We can’t be hypocrite: the Italian online advertising isn’t growing, it’s stagnant.”

The market it’s worth about100 million euros since three years. The problem, according to Lycos’ manager is that Italian marketers don’t perceive the Internet as a viable marketing channel.

One Response to Italian online advertising sucks

  1. Alessandro Palermo says:

    Italian market might be stagnant…
    For sure the consumer are treated worst world-way.
    Since nov 16th ’05 I made a request to buy a domain and a web-hosting formula by Lycos ITALy, over 3 weeks later they have been not able to do anything, not even answer to all the mails and the faxes that I sent.
    MAYBE TO HAVE A BETTER MARKET THEY SHOULD DO A BETTER SERVICE.
    “Cordially”,
    Alessandro Palermo
    Lycos costumer service is an insult to dignity of people, and the worst frustrating experience you can imagine.
    I manage other domain in Lycos, and off-course this will be last year, soon as possible I’l change all of them.

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