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Italian online advertising sucks

on May 19, 2004 by Martina Comments

Sebastiano Caccialanza, commercial director at Lycos Italia raises his voice in a desolating market. In an interview on Pubblicit� Italia (in Italian), Mr Caccialanza says: “We can’t be hypocrite: the Italian online advertising isn’t growing, it’s stagnant.”

The market it’s worth about100 million euros since three years. The problem, according to Lycos’ manager is that Italian marketers don’t perceive the Internet as a viable marketing channel.

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