Digital advertising and marketing: only the best ideas worldwide, since 2003

The dark future of MMS

May 19, 2004 at 10:03 by Martina Comments

Mike Grenville on the excellent 160 Characters reports the results of a recent survey on MMS’ usage in the United Kingdom. Mobile operators have no reasons to be happy since:
- 83 per cent of mobile phone users are yet to send an MMS
- 21% of mobile phone users have so far sent or received an MMS message
The main limits to MMS’ diffusion are the price (see recent post), and the fact that users see MMS being complementary to SMS, not a replacement.

File under:

Comments are closed.

Advertise here