Digital advertising and marketing: only the best ideas worldwide, since 2003

Mini launches the Challenge

June 7, 2004 at 3:25 by Martina Comments

German interactive agency Phase 4 has created a microsite for the Mini Challenge 2004. The Mini Challenge is a race competition which already took place in the Uk, Switzerland, Belgium and South Africa. The site is part of Mini Cooper’s marketing strategy aimed to reinforce the brand building a relationship with its customers and prospects.

File under:

One Response to Mini launches the Challenge

  1. Sara D'amore says:

    Sounds thrilling! The BMW group has always encouraged vicarious learning through the movies and now this! Very clever, I must say :)

Advertise here