Telefonica is the top Spanish brand

MarketingDirecto reports the results of “Las marcas espa�olas: embajadoras de la imagen de Espa�a en el mundo” a study to measure the brand awareness generated by Spanish brands around the world. Telefonica resulted the most recognized brand, according to a series of interviews with people from 64 different countries. The mobile carrier is followed by airline company Iberia, fashion chain Zara and automaker Seat.