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Trust the druid

June 7, 2004 at 9:14 by Martina Comments

“Don’t let the summer slip away” sounds like a song, but it’s simply the theme of an integrated campaign launched by the Wales Tourist Board to attract people to the region. DM Bulletin reports that a druid character stars in the campaign, which takes advantage of direct mailing, online advertising as well as Tv and radio spots.

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