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Adveragames’ challenges

June 17, 2004 at 8:59 by Martina Comments

“At the end of the day, it’s very challenging to get a Pampers box into a video game” said Tim Hanlon, senior vice president and director of TV 2.0, talking about the increasing usage of advergames as a promotional tool. The opinion is reported on Ad Age which dedicates an article to advertisements with gaming functionality.
Advergaming works, but it isn’t always easy to fit a product into a game. And this is the biggest challenge for marketers and agencies.

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