Eurostar to rely on affiliate mktg

Eurostar (the train line connecting Paris to London) wants to generate traffic to its website, so it has signed a deal with Tradedoubler to launch an affiliate marketing network.
DM Bulletin reports that TradeDoubler affiliates will be paid a commission for every Eurostar sale transaction secured via their site.
I’m not sure “Internet” traffic is the kind of traffic that will save Eurostar’s business.