UK online banking service First Direct has reviewed its affiliate marketing program, making it easier to future partners to sign up. E-Consultancy explains the program will run through OMG UK, which currently takes care of the affiliate business of several financial and retail brands in the UK. Previously, First Direct set up affiliate marketing programs through Commission Junction and Tradedoubler.
E-Consultancy has a good interview with Will Cooper, CMO at Tradedoubler, one of the biggest affiliate networks on the market. Mr Cooper provides us with some good tips and insights, explaining financial services have experienced a huge growth thanks to affiliate marketing. The automotive industry is a “late adopter” of this marketing technique, but now has jumped on board (AlfaRomeo and Mercedes-Benz are now among Tradedoubler’s clients).
Yahoo! Europe has signed a deal with Tradedoubler to run an affiliate marketing campaign across the Old Continent. Netimperative reports the agreement aims at driving traffic to Yahoo’s search site, as well as to Overture and Kelkoo. The affiliate programs will be initially launched in the UK, France, Germany, Italy and Spain. I must say I didn’t know much about affiliate marketing until a few days ago, when I started considering the option to run ads here on Adverblog. I thought there would have been a limited series of advertisers, but on the contrary I found that a lot of brands and e-commerce sites actually use these instruments. Since affiliate programs are usually based on a pay-per-lead or pay-per-sale program, it ain’t easy for publishers to earn some money. On the contrary, for advertisers, despite the fact they do or don’t create sales, the branding effect in having their names on small sites is granted.
Even if there isn’t much talk about it, affiliate marketing is still alive. A series of articles by Robert Moskowitz on iMediaconnection (1 and 2) reminds us of affiliate’s potentials which provide a fast and simple way to get in touch with customers both for big and for small businesses.
The Italian chic lingerie brand La Perla has signed a partnership with Tradedouler to support its e-commerce web site. The agreement will allow La Perla to be promoted in Italy, Germany, France, Spain and the UK. The initiative confirms that La Perla takes the Internet seriously: they have been running the e-commerce site for four years, and they already invested in online advertising on the main Italian portals.
Eurostar (the train line connecting Paris to London) wants to generate traffic to its website, so it has signed a deal with Tradedoubler to launch an affiliate marketing network. DM Bulletin reports that TradeDoubler affiliates will be paid a commission for every Eurostar sale transaction secured via their site. I’m not sure “Internet” traffic is the kind of traffic that will save Eurostar’s business.
In a press release ValueClick, Inc. has announced that it has signed a definitive agreement to acquire Commission Junction. Today’s announcement significantly enhances ValueClick’s current position in this channel through its Be Free subsidiary. Commission Junction will strengthen ValueClick’s international affiliate marketing presence, with clients that include Expedia, Marbles and Marks and Spencer. Zarley, chief executive officer and chairman of ValueClick said:“The acquisition of Commission Junction would double the size of our affiliate marketing division, and is the latest example of ValueClick’s ability to execute on our strategy of being a single-source provider of technology, media and services for digital marketers.”
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