Will Cooper (Tradedoubler) on affiliate marketing

E-Consultancy has a good interview with Will Cooper, CMO at Tradedoubler, one of the biggest affiliate networks on the market.
Mr Cooper provides us with some good tips and insights, explaining financial services have experienced a huge growth thanks to affiliate marketing. The automotive industry is a “late adopter” of this marketing technique, but now has jumped on board (AlfaRomeo and Mercedes-Benz are now among Tradedoubler’s clients).