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First Direct invests in affiliate marketing

June 5, 2005 at 4:01 by Martina Comments

UK online banking service First Direct has reviewed its affiliate marketing program, making it easier to future partners to sign up. E-Consultancy explains the program will run through OMG UK, which currently takes care of the affiliate business of several financial and retail brands in the UK. Previously, First Direct set up affiliate marketing programs through Commission Junction and Tradedoubler.

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