Digital advertising and marketing: only the best ideas worldwide, since 2003

First Direct invests in affiliate marketing

on June 5, 2005 by Martina Comments

UK online banking service First Direct has reviewed its affiliate marketing program, making it easier to future partners to sign up. E-Consultancy explains the program will run through OMG UK, which currently takes care of the affiliate business of several financial and retail brands in the UK. Previously, First Direct set up affiliate marketing programs through Commission Junction and Tradedoubler.

File under: affiliate marketing, first direct, omg

SMS at 6 am: a nightmare for users

on September 1, 2003 by Martina Comments

New guidelines are required to discipline mobile marketer. According to New Media Age the Mobile Marketing Association is working on guidelines to limit the hours in which promotional sms can be sent. In the UK, at the moment, First Direct is under fire since it starts sending its sms at 6 o’clock in the morning, since they’ve found that it’s cheaper at that time. Several users have complained to First Direct, and the Company has come out with one of the silliest statements I’ve ever heard:

“Our advice is for customers to switch off their phones overnight”.

I believe this is the perfect way to annoy prospects and weaken the potentials of mobile marketing. Guidelines and intelligent marketers are more than welcome… soooooon!!!

File under: first direct, mobile marketing

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