Yahoo! Europe has signed a deal with Tradedoubler to run an affiliate marketing campaign across the Old Continent. Netimperative reports the agreement aims at driving traffic to Yahoo’s search site, as well as to Overture and Kelkoo. The affiliate programs will be initially launched in the UK, France, Germany, Italy and Spain. I must say I didn’t know much about affiliate marketing until a few days ago, when I started considering the option to run ads here on Adverblog. I thought there would have been a limited series of advertisers, but on the contrary I found that a lot of brands and e-commerce sites actually use these instruments. Since affiliate programs are usually based on a pay-per-lead or pay-per-sale program, it ain’t easy for publishers to earn some money. On the contrary, for advertisers, despite the fact they do or don’t create sales, the branding effect in having their names on small sites is granted.
Yahoo! Europe has appointed OgilvyOne Worldwide to create interactive campaigns in order to promote Yahoo!’s image and services through France, Germany, Italy and Spain. Netimperative reports also Maher Bird Associates (MBA) has been selected as Trade Marketing agency for Europe. Yahoo UK & Ireland will still rely on existing agencies such as Poek, Naked and Splendid.
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