Digital advertising and marketing: only the best ideas worldwide, since 2003

Experience the new A6

June 18, 2004 at 2:51 by Martina Comments

Automakers are taking the Web very very seriously. Audi has presented its new A6 with a virtual guided tour developed by GoodTechnology. Revolution Magazine explains that the microsite supports the above the line promotion. Alex Champion, senior Audi designer at Good Technology, said:

“The use of a photo-realistic 3D model enabled us to add a depth and focus to the production that would have otherwise been impossible. This in conjunction with the moody soundtrack and embedded video, to provide a rich yet simple user experience.”
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