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Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobile gaming for masses

September 8, 2004 at 3:52 by Martina Comments

Another report, this time by Instat/MDR confirms gaming is going to be key contributor to wireless data usage and revenues. A couple of days ago the same indication was provided by Strategy Analytics.
According to Instat by 2009, mobile gaming services in the US will generate $1.8 billion annually, or approximately 4.4% of total wireless data revenues.
The report “Mobile Gaming Services in the US, 2004-2009” also found out that, unlike with other emerging mobile multimedia services, such as video and music, consumers interested in mobile gaming do not necessarily match the classic early adopter profile.

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