According to a new research by ClickLab (reported on Mediapost) in pay-per-click advertising models fraudolent clicks can account for more than 50 percent of the total.
There are two different kind of frauds: the ones by competitors, in order to consume the daily advertisers’ budget, and the ones by affiliates, in order to increase compensation.
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It’s not just competitors. Some people have figured out a way to concentrate enough US/Western Europe fradulent trafic to make a serious impact across the board. Fully 80% of the fradulent traffic in the medialab analysis come from this core group of less than 200 people.
http://www.stopclickfraud.com has reprinted my findings on this.