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PPC: fraud is in the air

September 29, 2004 at 8:50 by Martina Comments

According to a new research by ClickLab (reported on Mediapost) in pay-per-click advertising models fraudolent clicks can account for more than 50 percent of the total.
There are two different kind of frauds: the ones by competitors, in order to consume the daily advertisers’ budget, and the ones by affiliates, in order to increase compensation.

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