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The standard for global online ad impression measurement

November 16, 2004 at 9:25 by Martina Comments

The IAB has released a new detailed definition and standard for global online ad impression measurement. The guidelines have the support of almost all major online publishers, as well as approximately 35 out of the 37 major online advertising server technologies worldwide.
A full copy of the new guidelines is available at:
http://www.iab.net/standards/measurement.asp.

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