Digital advertising and marketing: only the best ideas worldwide, since 2003

Make love, Not Spam (and beware of hackers)

December 1, 2004 at 12:02 by Martina Comments

makelove.gifSwedish agency Starring has developed cool online campaign for Lycos Europe. On the site www.makelovenotspam.com users can download a screensaver which makes visits to spammers’ sites. By generating a lot of traffic spammers’ servers slow down and face higher bandwidth costs.
The idea sounds nice, but the action isn’t probably very fair… It has generated a lot of polemics and as a result, someone has hacked and downed Lycos’ site just hours after it went live.
3.12 update: Actually there is another version of the story… Calle Sj

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