Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: lycos europe

Make love, Not Spam (and beware of hackers)

on December 1, 2004 by Martina Comments

Swedish agency Starring has developed cool online campaign for Lycos Europe. On the site users can download a screensaver which makes visits to spammers’ sites. By generating a lot of traffic spammers’ servers slow down and face higher bandwidth costs. The idea sounds nice, but the action isn’t probably very fair… It has generated a lot of polemics and as a result, someone has hacked and downed Lycos’ site just hours after it went live. 3.12 update: Actually there is another version of the story… Calle Sj

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