Digital advertising and marketing: only the best ideas worldwide, since 2003

SMS push for Interflora

December 17, 2004 at 11:53 by Martina Comments

Interflora is running its first ever direct marketing campaign, using direct mail and SMS. As DM Bulletin reports, the campaign, by WWAV Rapp Collins Leeds, includes elements like an advent calendar, which reminds customers that Interflora takes orders up to 11am on Christmas Eve for delivery the same day.

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