Interflora is running its first ever direct marketing campaign, using direct mail and SMS. As DM Bulletin reports, the campaign, by WWAV Rapp Collins Leeds, includes elements like an advent calendar, which reminds customers that Interflora takes orders up to 11am on Christmas Eve for delivery the same day.
The shortlist for the Revolution Awards 2004 has been revealed last week. In the category “Best Online Retailer” Interflora is running for the gold medal thanks to its e-commerce system developed by Broadband. On Broadband’s website you can find out more about the project.
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