Ing Direct Italia: 3m Euros online
At the end of December Ing Direct Italia has started an online marketing campaign to further enlarge the clients’ base of its “Conto Arancio”. Creativity and planning have been delivered by Fullsix, which is showing ads, among the others, on Msn, Virgilio, Libero, Yahoo! and Repubblica. In an interview on Daily Media (in Italian) Stefano Merlo, web manager at Ing Direct said the company will invest 3 million euros online in 2005, he added that 55% of Ing Direct’s business comes from the Internet.