New Media Age reports (sorry no link available) Meme Digital has created an online campaign for Mini which will be running in the UK until mid-February. The interactive ads aim at branding, raising awareness especially among young men (ads will appear for example on GQ magazine) about the new which will come out next March.
At the end of December Ing Direct Italia has started an online marketing campaign to further enlarge the clients’ base of its “Conto Arancio”. Creativity and planning have been delivered by Fullsix, which is showing ads, among the others, on Msn, Virgilio, Libero, Yahoo! and Repubblica. In an interview on Daily Media (in Italian) Stefano Merlo, web manager at Ing Direct said the company will invest 3 million euros online in 2005, he added that 55% of Ing Direct’s business comes from the Internet.
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