Digital advertising and marketing: only the best ideas worldwide, since 2003

New online push for Mini

on January 26, 2005 by Martina Comments

New Media Age reports (sorry no link available) Meme Digital has created an online campaign for Mini which will be running in the UK until mid-February. The interactive ads aim at branding, raising awareness especially among young men (ads will appear for example on GQ magazine) about the new which will come out next March.

File under: meme digital, mini uk, online push

Ing Direct Italia: 3m Euros online

on January 12, 2005 by Martina Comments

At the end of December Ing Direct Italia has started an online marketing campaign to further enlarge the clients’ base of its “Conto Arancio”. Creativity and planning have been delivered by Fullsix, which is showing ads, among the others, on Msn, Virgilio, Libero, Yahoo! and Repubblica. In an interview on Daily Media (in Italian) Stefano Merlo, web manager at Ing Direct said the company will invest 3 million euros online in 2005, he added that 55% of Ing Direct’s business comes from the Internet.

File under: full six, ing direct italia, online push

“Body Confidence” campaign

on March 9, 2004 by Martina Comments

Handbag.com has just launched the “Body Confidence” campaign with the aim to build traffic to the web site. The initiative, which according to Revolution, is worth �200,000, includes radio and print advertising, as well as direct marketing and online ads.

File under: handbag.com, online push, traffic

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