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Fiat signs deal with

on March 17, 2004 by Martina Comments

Fiat is running an online campaign to promote its Panda to 24- to 44-year-old women. As Revolution reports, Fiat has signed a sponsorship deal with which will include online ads, text links in the newsletter and a special branded section in the spring fashion pages (see screenshot).

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“Body Confidence” campaign

on March 9, 2004 by Martina Comments has just launched the “Body Confidence” campaign with the aim to build traffic to the web site. The initiative, which according to Revolution, is worth �200,000, includes radio and print advertising, as well as direct marketing and online ads.

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